Privacy Policy
Last updated: January 28, 2026
Overview
Luke Shankula ("we," "us," or "our") operates lukeshankula.com. This page informs you of our policies regarding the collection, use, and disclosure of personal information when you use our website.
Information We Collect
We collect limited information to improve your experience:
- Newsletter signups: When you subscribe to our newsletter, we collect your email address. This is sent to our email marketing platform (GoHighLevel) to deliver content you've requested.
- Analytics data: We use Google Analytics 4 to understand how visitors interact with our site. This collects anonymous usage data such as pages visited, time on site, and general geographic location. No personally identifiable information is collected through analytics.
- Contact form submissions: If you submit a speaking inquiry or contact form, we collect the information you provide (name, email, message details) to respond to your request.
How We Use Your Information
- To send you the newsletter and content updates you've subscribed to
- To respond to speaking inquiries and contact requests
- To understand site traffic and improve our content
- To maintain and improve the website's functionality
Third-Party Services
We use the following third-party services:
- Google Analytics 4: For website analytics. Google's privacy policy applies to data they collect.
- GoHighLevel: For email newsletter delivery and CRM. Your email address is stored on their platform when you subscribe.
- Vercel: For website hosting. Vercel's privacy policy applies to server logs and infrastructure data.
- Sanity: For content management. Blog content is served from Sanity's CDN.
Cookies
Google Analytics may set cookies to distinguish unique users and track sessions. These are analytics-only cookies. We do not use cookies for advertising or tracking across other websites. Our analytics script runs via a web worker (Partytown) to minimize impact on your browsing experience.
Data Security
We implement security measures including HTTPS encryption, security headers (HSTS, X-Frame-Options, Content-Type-Options, Referrer-Policy, Permissions-Policy), and secure hosting through Vercel's infrastructure. However, no method of transmission over the internet is 100% secure.
Your Rights
You may:
- Unsubscribe from our newsletter at any time using the link in any email
- Request deletion of your personal data by contacting us
- Request a copy of any personal data we hold about you
Children's Privacy
Our website is not directed at individuals under the age of 13. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance of the revised policy.
Contact
If you have questions about this privacy policy, contact us at luke@lukeshankula.com.